With the disappearance of Kanye West and a reality show that no one but BuzzFeed knew was aired, the Kardashian PR machine has never been harder.
The hard-working head of the family, Kris Jenner, hasn’t taken a day off from playing puppet on her daughters’ lives since they were first brought into the limelight nearly two decades ago. But an avalanche of scandals involving women’s not-so-good partners and a more censored approach to documenting their lives have pushed the family’s already slick reputation to an even worse place – at least in terms of popularity. (Let’s face it: These people will never make tons of cash.)
It seems that things are so bad that the only way some family members get the attention they want these days is to rebel against their own brand.
That’s my impression from this week’s meeting. The Wall Street Gazette Kendall Jenner’s profile titled “How Kendall Jenner Wants to Get Rid of the Nepo Baby Playbook”. More specifically, the piece opposes the high gain pattern. Kardashian Bedside Book – if you will, he acts like the Prince Harry of his family.
Much of this pouf piece, with quotes from several family members and Hailey Bieber, was spent trying (and failing) to separate the model from her sisters and other beauty influencers like them, regarding her entrepreneurial choices and her supposed desire for privacy. (Of course!) Jenner is less of a flamboyant girl-boss and more of a laid-back, self-conceited businessman bro. But the evidence is not entirely convincing!
Here it is essentially the takedown of the reporter tasked with Mission: Impossible, a.k.a. Jenner, which makes it anything but simple as it sounds. However, I have to laugh at the deeply inaccessible note this article begins on—and not just the head photo of Jenner wearing a $1,500 flat top.
This crazy profile begins when we learn that Jenner’s mare, Dylan (with the help of an unnamed servant horse) has given birth to a “tall bay foal” that she is “obsessed with”. (if you watched Kardashians Season 2, you’ve heard of Dylan’s quest to use Olympian sperm.) The Wall Street Gazette. But if we’re going to accuse this woman of being some kind of nepo-baby traitor, don’t start with perhaps the most clichéd “rich California girl” hobby. Jenner’s current Netflix lineup would tell me more about her personality than the fact that she was riding a horse as “ointment.”
More ridiculously, the article praises his horse’s keeping news of his birth secret “despite his very visible life”. “There was no title in the statement. daily mail nor an Instagram grid post announcing the news to her 291 million followers,” the article says. I’m not sure this news will break the internet, as evidenced by the lack of headlines I’ve seen about his new horse since this profile went down. Anyway, it’s not that special anymore!
You might ask, what else makes Jenner different from other nepo dolls selling face creams and shapers? For those of you who haven’t heard of it somehow, 818 has its own brand of tequila, and it’s been doing pretty well as far as it’s been on display at every liquor store I’ve been to since 2021. Kathy Hilton and Kyle Richards’ relationship on camelback The Real Housewives of Beverly Hills last season.
Perhaps at this point I would point to the disparity between male and female business owners in the alcohol industry, just to add some meaning to the piece, even if a wealthy, white woman selling tequila wasn’t exactly revolutionary. Instead, there’s a whole paragraph simply listing Jenner’s responsibilities as a tequila founder, such as doing research and development in Mexico: “It’s just as likely that she’s in Dallas for a meeting with 818 distributors these days as she’s in Paris for a fashion shoot.” I hope so?
Then – just before my head explodes – Jenner tries to convince us that she really wasn’t “made for this life” like her other sisters. “I consider myself one of the luckiest people on the planet to be able to live the life I live,” she says. “But I think that’s a lot more challenging than it was for me.” (Where is the evidence?) Kris supports this claim by noting that her second youngest daughter was not a “frequent participant” in her first reality shows. Keeping Up With The Kardashians. I’m sure Kris likes to think it was a conscious choice that Kendall made at age 12, like she wasn’t playing hopscotch somewhere.
Ultimately, when it comes to highlighting Jenner’s supposed distaste for fame, this profile can only be based on the fact that she’s more of a homebody than a typical celebrity who wants to be seen – although paparazzi photos of her are most often circulated all over Los Angeles. The world’s famous male artist Bad Bunny says otherwise. I would also think that if you’re insanely rich, inviting all your friends to your fancy home is a better alternative than going to a club.
Anyway, the best part about this article is that the author refers to Jenner as “a card-carrying member of the tea drinking, bathing, journaling club.” Aren’t we all?
Of course, Kendall has officially achieved Prince Harry status because she doesn’t like the spotlight or the perks of being in a wealthy dynasty. He likes to pretend to be uncomfortable at every opportunity. Sufficient!