Forget The World’s Most Interesting Man – Drake is here to introduce to the world his dad, who is the Most True Friend Ever.
The Grammy-winning rapper mocks the popular face of Dos Equis beer marketing campaigns in a new series of ads for whiskey brand Virginia Black.
“Want to know who isn’t worried about the Most Interesting Man in the World? The Realest Dude Ever,” Drake says in the videos, which is finished with a gold chain around his black turtleneck sweater.
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Each video ends with the Realest Dude, played by Drake’s father Dennis Graham, eccentrically singing the line that’s about to become the viral trademark: “Virginia Black: One sip and woo!”
The 15-second ads were viewed millions of times on Drake’s Instagram. Even his fellow entrepreneurial rapper Sean Combs expressed his support for Drake on social media, saying, “It’s great for all of us that another black man has his own!!! It’s time to start supporting us!!! Congratulations @Drake #BlackExcellence”
Drake, 30, invested in the whiskey company run by Brent Hocking last year with a mission to “redefine whiskey and redefine a shared passion for the pursuit of style, music and taste.” Virginia Black offers aged bourbon whiskey with a high rye content and 40 percent ABV (alcohol by volume).
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“I looked for gaps in the market and found that bourbon was probably the most clicky of all the spirits out there,” Hocking previously told PEOPLE. “It is not easy to drink — everybody thinks there’s a way to do it, and that’s to make it harder and harder to drink. The evidence grows stronger every year.”
Actor Jonathan Goldsmith played The Most Interesting Man in commercials for Dos Equis for almost a decade before retiring last year. “It was a great pleasure to put smiles on people’s faces and that’s what always happens,” he previously told PEOPLE.