One of the big questions surrounding Greta Gerwig’s upcoming character Barbie The movie shows how progressive its approach to the iconic and somewhat controversial toy will be.
The movie has already garnered praise on social media for its various representations of canonically white, tall, hourglass-shaped dolls – not to mention the hilarious take-off of Barbie’s male love interest, Ken. However, a new feature about its construction Barbie suggests that the predicted blockbuster may not be as radical as fans have been led to believe.
of this week Time The cover story features Gerwig and some of the actresses discussing the movie. But it also includes Mattel Films executive producer Robbie Brenner, who surprisingly explains. Barbie “It’s not a feminist movie.” That sentiment has apparently been “echoed by other Mattel executives”, with writer Eliana Dockertman speaking for the story.
When the film’s main Barbie and executive producer, Margot Robbie, was asked for Renner’s comment, the actress seemed caught off-guard. “Who said that?” she asked. “It’s not important or not. It’s a movie. It’s a movie that has a lot in it.
“We’re kidding,” Robbie continued. “This is not a Barbie puff piece.”
Robbie and its co-stars, including Issa Rae and Hari Nef, implied throughout the piece that the hyperfeminine is self-conscious and critical in its approach to the baby. But Richard Dickson, Mattel’s president and COO, explained why the previously announced version of Amy Schumer never came to fruition, suggesting that the film version of Gerwig still honors the “brand authenticity”. soon Watch What Happened Live In an interview, the comedian stated that the project he was affiliated with was not “feminist and cool”.
Still, Mattel apparently had some reservations about Gerwig’s direction. Dickson explained Time He said he boarded a plane to the movie set in London “to argue with Gerwig and Robbie over a certain scene” that felt “off-brand”. The women eventually had to revive him to change his mind. Robbie admitted that “the nuance wasn’t there” while reading the scene in the script.
These behind-the-scenes revelations run counter to what Gerwig had previously said about the experience of making the movie. When she appeared in Oscar-nominated Dua Lipa at your service he spoke on the podcast last November about the “confidence and freedom” Mattel offered him.
“They didn’t try to micromanage whatever we wanted it to happen,” Gerwig said at the time. “They were totally willing as partners and that was extraordinary.”
Perhaps Gerwig was talking about the actual escape Dickson made to confront him about a scene. All in all, the director and other interested parties seem satisfied with the final product. It has not yet been determined whether the masses will be: Barbie In theaters on July 21.