This could set a dimple in his career.
Body positivity fashion phenomenon Iskra Lawrence is apologizing after posting an ad promoting a body cream claiming to reduce the appearance of cellulite.
“I have no intention of letting things fly and not admitting my mistakes or not being held to account,” Lawrence, 32, said in a video he shared on Instagram on Monday.
“The most important thing I can do is apologize first and try to fix the situation.”
The swimsuit model described herself as “overly ambitious” and admitted she had a “fantasy idea” to disrupt and alter the marketing of such a product.
“I was wrong,” he said. “Whatever it was, how I felt communicating in my head, the words I used were triggers and discouraging for many of you, and that’s why I’m heartbroken forever.”
Lawrence emphasized that he is the only person who manages his account and that sometimes people make mistakes.
“There’s a human at the other end. I don’t have anyone managing the account. I’ve never done it,” he said, adding that he posted his apology video “Get Ready with Me” for “having to do something.” [she] it didn’t stop here like an emotional wreck.
Saltair’s founder ended the post by promising to donate the profits from the controversial promotional video and saying he was “open to all feedback on how he can fix this.”
“Sorry. I won’t profit from my mistake $ will be donated to NEDA [National Eating Disorder Association],” he explained to the post.
Oddly enough, the former AerieREAL Role Model, who built her career on self-love, told her followers that she “can’t be your role model.”
“There shouldn’t be anyone but your role model because you already have inside you everything you need to build your sense of self-worth,” she wrote.
“For those who lean on me, I tried, I really tried. The pressure to never make a mess is too much and I live so much of my life online and I actually don’t trust you as a community that much, it would break me if it broke. and again i need to figure out how to feed a safe space and i will do whatever it takes – thanks for those who are still here and still reading this.
Lawrence described the awkwardness as a “humble” experience that would allow him to learn and grow.
“It also reminds me that people hold you to a certain standard because they care, otherwise they will not disappoint you or your decisions – I always hear my support and thank you to all my friends who checked me in today💕,” she concluded.
Lawrence shocked her fanbase over the weekend when she shared a sponsored post selling Peter Thomas Roth’s FIRMx Firm and Toned Cellulite Treatment ($49).
“Clinically proven to reduce the appearance of cellulite in just two weeks, I’m in less than a week and I can already see and feel results,” he explained to the ad, which is still on his page as of Tuesday.
“And you know me, I’m all about accepting the body, but also most when it comes to taking care of my body and skin,” she continued. “I’ve noticed that I have lost my postpartum firmness, which is fine, but why not try something that will help?”
In the video, he shared that the brand chose him to try the product so he could show real results without using Photoshop or filters.
“I’ll be back in a week to show you my results for two weeks with the FIRMx treatment.” said. “By the way, put on the skirt, put on the shorts and keep shining.”
Lawrence, who has since closed the comments section on his post, faced immediate backlash.
In the apology post, one person commented, “I’m really disappointed that you are actively trying to play your audience with this ad.”
“Sorry, I don’t really believe you’re trying to change the market industry or anything. You’ve made a profit by advertising a product that (supposedly) changes the way your body looks, just because so many people ask you how they can change their body’s natural texture. I thought it was a matter of accepting all parts of your body,” wrote another a critic.
However, several supporters of the influencer praised him for taking accountability and owning up for his mistakes.
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“I can’t believe people gave you shit. I didn’t think twice about that ad. Some people want to get rid of cellulite and you have bills to pay,” wrote one fan.
“Iskra. Are you doing! This is your account! This is your body! You are not the savior of these people. ah ah. Little cream and on your arms? Nonsense. People really need a grip. You are beautiful. Very ambitious! Very driven. I really don’t understand what the fuss is about,” he commented for a second.
“I want to cry. I’m disappointed as hell… you worded the ad so carefully and STILL so misunderstood,” another wrote.
“I’m disappointed with the response you got,” someone added. “It’s very clear that you mean well and you’re not doing harm, and you were promoting a product that targets an area that most people are conscious of, and given your history of promoting self-love no matter what ‘flaw’ you think you have, I can understand people’s concerns but I think it’s about love, kindness and embracing yourself. It’s important to look at the overall picture of how you’re promoting.”
The curvy model’s career took off when she became a spokesperson for Aerie. Since then, she’s become known for loving one’s body and posting about her “flaws”, and she even used the tagline “Everyone is welcome here” on her skincare line.
Lawrence, who has been open about battling an eating disorder in the past, was also an ambassador for NEDA and frequently posts content on how to embrace one’s curves.
“As someone more curvy, I think it’s important to break the rules and show confidence in whatever you wear and make an impact on the red carpet even though we’ve only seen one corpse all this time.” type and size make waves,” the British model told Page Six Style in 2019.
“I’m really trying to break it down and say you can rock it no matter what size you are.”