“It Ends With Us” is just beginning.
In the first stills from the set of the upcoming film adaptation of Colleen Hoover’s bestselling novel, Blake Lively, who plays florist Lily Bloom, is seen rocking her character’s fiery red hair.
Long famous for her blonde waves, the “Gossip Girl” star transformed for the role in other ways, giving fans the opportunity to see one of Lily’s quirky costumes in the photo.
But social media users didn’t feel like Lively’s look, which included a knotted pink Carhartt T-shirt over a brown halterneck dress and loafers, patterned socks, and a logo-encrusted Valentino handbag.
One person says, “Is this book all about the female lead looking like shit, because showing Blake Lively this bad is kind of a smash hit?” joked on twitter.
“He looks like one of those art teachers who won’t let you near his coffee cup,” another replied.
Third, “The wardrobe team that ends up with us needs to be fired IMMEDIATELY” requested.
It has been revealed that the “Age of Adaline” actress is shooting a scene with her co-star Justin Baldoni, who plays Lily’s sweetheart, Ryle Kincaid, and is also directing the movie.
Blake’s actress half-sister Robyn Lively was also spotted on set, though it’s unclear whether she’s also starring in the movie or just coming to visit.
In January, the mother-of-four made fun of her role on Instagram by promoting her darker hair, even setting the selfie to Smashing Pumpkins’ “Lily (My One and Only).”
At the time, fans were upset that a natural redhead wasn’t chosen to play Lily Bloom.
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One person said, “You should all pour a legit ginger” tweetedas someone else Wrote“I hope she at least dyes her hair.”
“It Ends With Us” also stars Brandon Sklenar as Atlas Corrigan, Lily’s childhood friend and ex; Jenny Slate plays Allysa Kincaid, Lily’s best friend and Ryle’s sister.