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As the most followed creator on TikTok, it’s understandable why fans want to know about Charli D’Amelio‘s net worth and how much she makes from the social media platform that made her into the star she is today.
Charli, who was born on May 1, 2004 in Norwalk, Connecticut, is the youngest daughter of Marc D’Amelio, a former Republican Connecticut senate candidate, and Heidi D’Amelio, a former model and photographer. Her older sister, Dixie D’Amelio, is also a TikTok creator, with more than 50 million followers. In September 2021, Hulu released a docuseries about Charli and her family titled The D’Amelio Show, which chronicles the family’s lives and careers in Los Angeles. In an interview with Variety in 2020, Charli—who became the first TikTok creator to reach 100 million followers in November 2020—opened up about how her life has changed since her social media success.
“At first, it was really uncomfortable because when TikTok started, it was kind of like, ‘Oh, you’re on TikTok? That’s weird,’” she said. “So I wouldn’t tell people. Someone would come up to me and maybe ask for a picture and then someone else would be like, ‘Oh, how do they know you? Like, what are you from?’ I was like, ‘Oh, I do social media. I don’t know,’ and I would get super uncomfortable.”
She continued, Then my friends would be like, ‘Hey, I saw you on my ‘For You’ page. That’s so weird.’ It was a lot of that until I felt comfortable to be like, ‘Yeah, I’m on TikTok.’ I just started posting videos, not really caring what anyone else thought, because I was having fun making them. But since then, I have switched to an online one-on-one schooling program that’s great for me because I tend to have a pretty busy schedule. So I’m able to work my hours of schooling around that and I can do them a little bit earlier and get them done. I’ve also been able to make a lot more friends out in California.”
So how much is Charli D’Amelio’s net worth exactly? Read on for what she’s worth and how much she makes on TikTok. You may be surprised at how much she charges per post.
How much does Charli D’Amelio make from TikTok?
Image: Christopher Polk/E! Entertainment/NBCUniversal/NBCU Photo Bank via Getty Images.
Charli started her TikTok in May 2019 with lip-syncing videos before she transitioned to dancing videos. “I got started with TikTok because all of my friends were using the app and posting on their accounts. I didn’t have an account, so I was just dancing on their phones and I’d be like, ‘Oh, can you send me that? That’s so cool,’” Charli told Variety in 2020. “Eventually I decided to make my own account because I was having so much fun making all of these dance videos with my friends. I got the app, I started dancing, my videos started getting a little bit more popular on the app and a lot has happened since then. Now I’m here getting to do stuff like this.”
Her first viral video was in July 2019 when she posted a “duet” of her dancing with TikTok user Move With Joy. In November 2019, Charli joined the Hype House with her older sister, Dixie. The two left the Hype House in May 2020. In November 2020, Charli became the first TikTok user to reach 100 million followers. She’s the most followed person on TikTok, followed by Khaby Lame and Addison Rae.
So how much does Charli D’Amelio make from TikTok? While she’s only the second most the followed creator on the platform (that title is held by Khabane Lame), Charli is the number-one top-earning creator. According a 2022 report by Forbes, Charli was the highest-paid TikTok creator of 2021, with $17.5 million earned. Most of Charli’s earnings came from advertising sponsorships with brands like Invisalign, Morphe cosmetics and Dunkin’ Donuts. The earnings also came from Charli’s 2021 Hollister collaboration, Social Tourist, with her older sister, Dixie D’Amlio. Hollister’s CEO, Fran Horowitz, credited Social Tourist for contributing to 10 percent of Hollister’s sales through September 2021. Charli’s earnings also come from her family’s Hulu reality TV show, The D’Amelio Show, as well as her and Dixie’s 10-episode show on Snap. Behind Charli is her sister, Dixie D’Amelio, who made $10 million in 2021 followed by Addison Rae, who made $8.5 million.
Forbes reported in 2020 that Charli made $4 million in her first year on TikTok from sponsorship deals with brands like EOS Cosmetics, Dunkin’, Sabra Hummus (which she appeared in a 2020 Super Bowl commercial for) and Hollister, which sh was a face of alongside Dixie before the sisters launched their own line with the brand. Charli’s also made money from her Charli merchandise, which she launched in May 2020. At the time of the launch, which was around the time of Charlie’s birthday, the merch line included a $60 hoodie emblazoned with a drawing of Charli in glasses with a birthday party hat.
How much is Charli D’Amelio’s net worth?
Image: Presley Ann/Getty Images for LACMA.
So how much is Charli D’Amelio’s net worth? According to Celebrity Net Worth, Charli is worth $20 million, which includes the money she makes from TikTok, as well as various sponsorship deals. Celebrity Net Worth reports that Charli makes at least $100,000 per sponsored TikTok post, as well as $1 million for her Super Bowl ad with Sabra Hummus. Charli was also a contestant on Dancing With the Stars season 31 in 2022 alongside her mother, Heidi D’Amelio.
In an interview with Forbes in 2022, Charli explained how her profitable Dunkin’ Donuts collaboration came from her free promotion of the brand. “The Dunkin Donuts collaboration came about after a lot of free promotion,” she said. “For a while, everyone thought I was getting paid. But I was not. I just shamelessly promoted and promoted because I really wanted to work with them. And then they finally gave me the opportunity and I immediately took it. And since then, we’ve come out with two of my own drinks on the menu and sold-out cold brew nationwide. It was a really big hit for me. And it was a really great feeling seeing all of that come together. It was definitely a lot of my determination to work with Dunkin Donuts.”
She continued, “Still to this day, there are companies and brands that I’ll never work with because of the initial reaction; when they thought that I was just going to be that same person forever. I’ve been able to find companies that respect me and respect what I do and appreciate what I do. I would so much rather work with those people that not only respect me as a creator but also respect me as a human. And I’m a lot happier working with brands like that.”
Charli also explained how she and Dixie came up with the idea for Social Tourist.“My sister and I worked with Hollister and came up with Social Tourist. In the beginning it was a lot of Hollister’s creative team teaching us how to create a clothing line. And, with time, it’s been more in the hands of Dixie and I when it comes to colors and fabrics and silhouettes. Now you can see, with every new drop that we have, that’s it’s very ‘us,’” she said. “It took a very long time to develop. You can see the difference from the first drop to the last drop. It’s a whole new thing. We also did a rebrand this year. We restarted the Instagram page and started a new, less commercial, vibe. It’s a little more fun; less perfect. We shoot all of our content on an iPhone. It’s been a lot of hard work but it’s been a lot of fun. And it’s super rewarding to see people out wearing the clothes that you made.”
In 2022, Charli also launched her first fragrance, Born Dreamer, which is sold at Ulta. “I’ve always loved the idea behind having a signature scent, so I was so excited with the opportunity to work with Forma on creating my own perfume. There is something about having a fragrance that makes me feel so put together once I put it on,” she said. She continued, “Not only was I excited to create my own signature scent but a brand that I truly feel encompasses me and my generation. We put sustainability at the forefront of our packaging design and I’m so excited to have created a brand that is doing something to make a small difference in protecting our planet.”
Charli D’Amelio’s net worth also includes what she makes from her and her family’s partnership with the Lightricks, a photo and video editing platform. “The Lightricks app makes it a lot easier for creators, who might not be as tech savvy, to be able to make their videos and their photos look so much better: There are more interesting cuts, there’s things in the background, there’s text, there’s so many things that you can add without having to do 40 hours of research on how to use an editing app. And you just have to click one button. It just makes it all so easy for everyone to use,” she said.
The D’Amelio Show is available to stream on Hulu.
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